If you have a website, you already know how important referral traffic is. Every website owner wants to generate tons of high-quality referral traffic but not everyone succeeds in achieving that. Basically, ‘Referral Traffic’ is the traffic that comes to your website outside of Google.
Check out the best ways to bring the huge amount of qualified traffic. Let's have a look:
#1. Be Active on Q&A Sites
There are tons of Q&A sites available which help in driving traffic to the website, such as Quora or Yahoo Answers. This is extremely useful when you have the small and medium-sized business.
Q&A sites such as Quora and Yahoo Answers can be a good source of traffic, especially for small- and medium-sized businesses.
When it comes to Q&A sites, make sure to recognize the topics clearly, find out the phrases or categories which are relevant to your industry niche. You know your expertise better. Search for the questions and make sure to include major keywords like SEO, marketing, etc.
#2. Get Into The Video Marketing Campaigns
According to SEO in Draper, everything begins by creating videos and promoting it on relevant channels where your target audience lives. To create a successful video marketing campaign, make sure you:
- Identify the aim of your campaign
- Know everything about the topics and format of your video.
- Connect your audience by telling a storytelling
- CTA buttons to drive more traffic to the site
- Promote the videos effectively on relevant channel.
- Use a call-to-action (CTA) button to drive in more actions.
In addition to this, there are many online tools available which allow you to own video marketing campaign. A few among them include YouTube Editor, Wideo, Flipagram, Animoto, Stop Motion and much more.
#3. Choose Influencer Marketing Campaigns
Influencer marketing is considered as one of the best approaches to bring your brand by capturing the attention of the massive targeted audience. Influencers are not just bloggers but also the celebrities domain experts as well as trendsetters. Make sure you collaborate well with the influences who can help you to reach maximum benefits for your business.
Denver SEO service providers make sure to:
- Search for the influencers who have high post engagements. They focus on “mid-size influencers” instead of the bigger personalities.
- Reward influencers.
- Customize the page and send the traffic to that page only.
- Create Key Performance Indicators (KPIs) with the help of views, engagement, audience reach, click-throughs, increase in supporters, etc.
#4. Make Use of Social Media
Your followers on different social media platform may not read your every post. That's why it's important to use various approaches to get your content noticed.
When it comes to driving referral traffic through the social channel, make sure:
- Share the content often. If possible, make a schedule.
- Include hashtags to maximize exposure
- Content optimization to handle text efficiently.
- Include images and videos to earn extra clicks.
Once you publish the post on social media channels, make sure to examine your results. This helps you to understand in a better way that whether the traffic is increasing or decreasing by monitoring the number of clicks, tweets, shares, likes and comments. Make sure to choose to the platform where your content receives the maximum engagement and conversion rate.
