In today’s time Facebook is not only the source for making new friends but it is one of the biggest digital marketing platform too. There is no doubt that all the leading SEO companies are making full use of facebook in promoting their clients all over the world.
Moreover, the introduction of Facebook Analytics for apps have helped the developers in making better products(apps) according to the user behaviour. The Facebook Analytics offers an all-in-one tool to the developers which has surely helped them in growing their business all over the social media.
Facebook as a digital marketplace :
Over the years, Facebook has become much more than just a social media platform for finding other people. As mentioned above it serves as a fantastic medium for digital marketing too. The Facebook Analytics is the biggest example on how facebook is helping the developers for making better apps.
So, if you haven’t used Facebook Analytics for Apps then start using it now. Since its release in 2015, it has already played a vital role in the development of around 800,000 apps.
Moreover, Facebook has recently added Web measurement and Cross Platform analytics to its growing stable of services. This has allowed the developers to have the best insights of about 1.7 billion facebook users. In addition to that it also provides a streamlined way to understand the need of people who use native mobile apps on mobile web. The best part is, with that much knowledge developers can easily develop in a more optimized manner to enhance the user experience and reach them more effectively.
Facebook Analytics is 100% free to use, you don’t need to pay any kind of amount for it. Moreover, you also don’t need any Facebook login before start using this tool. Below we have described about three tools of Facebook Analytics App and how they help in making App smarter.
3 efficient tools of Facebook Analytics:
Cohorts: One of the most important strategy for developer’s growth is user retention. By using the cohort tool, product team can understand the retentive qualities of any event. For example, questions like “for a new user who made a purchase last week, how likely are they to return to the product in the following weeks?” can be answered. Moreover, with the help of Cohort you can also see the lifetime value of customers after you make improvements to your product.
Funnels: Funnel is a common concept for the product team, it helps them in understanding how customers are moving through their key processes, such as registration, completing action or checking out. Now, with the introduction of cross platform analytics the movement of users through different processes across multiple devices can also be understood. By keeping a check whether people will drop off or struggle in your funnel, improvements can be made on related places to enhance the user experience.
This tool also tells which of your customers searched on your IOS or Android app but checked out on the web. This information can be very significant for the business owners as it will help them to allocate resources judiciously across all the platforms they support.
Push Campaign: With the help of this tool you can simply integrate facebook SDK into your IOS or Android App. This will allow anyone from your product team to configure automated campaigns to send push and in-app notifications, according to the user behavior. For example, if a visitor on your app adds an item on their cart but does not check out. So, within few hours you can send them a gentle nudge with a push notification, by using push campaign.
Therefore, after learning about Facebook Analytics and its comprising tools, it can be said that Facebook is doing a great job in helping the developers to make better apps with better optimization and product quality.
Also Read: How To Build A Social Media Army
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